Adidas Skateboarding in Brazil

Adidas skateboarding team in Brazil, Sau Paulo.

Skate & Create 2010: Adidas

Adidas: Light, Shape, Color
Directed by Matt Irving

I’d wanted to do Skate & Create after seeing the first one. I had ideas for some unique shots and different angles. We didn’t want to follow a strict narrative. We wanted it to be more abstract—less of a plot and more about finding new ways to show skating. But, it still had to feel cohesive throughout the film. We really wanted our team to be involved in the creative process. One of the first things we did once we got in the warehouse was build Tech Deck-sized models of the obstacles so that the team riders could move stuff around easily and not be stifled by lugging around the real obstacles. Creatively, it’s natural to dive in headstrong, focus on your ideas, pull back and then learn from that experience. By the time you finish, you’re exhausted and over it. But you’re always your own worst critic. From the viewers’ point of view, it might look easy to do S&C, but once you’ve gone through it—worked through all the kinks—you know it’s gnarly.

Skate & Create 2010: Adidas

Adidas: Light, Shape, Color
Directed by Matt Irving

I’d wanted to do Skate & Create after seeing the first one. I had ideas for some unique shots and different angles. We didn’t want to follow a strict narrative. We wanted it to be more abstract—less of a plot and more about finding new ways to show skating. But, it still had to feel cohesive throughout the film. We really wanted our team to be involved in the creative process. One of the first things we did once we got in the warehouse was build Tech Deck-sized models of the obstacles so that the team riders could move stuff around easily and not be stifled by lugging around the real obstacles. Creatively, it’s natural to dive in headstrong, focus on your ideas, pull back and then learn from that experience. By the time you finish, you’re exhausted and over it. But you’re always your own worst critic. From the viewers’ point of view, it might look easy to do S&C, but once you’ve gone through it—worked through all the kinks—you know it’s gnarly.

San Francisco Seconds

"Adidas Skateboarding San Francisco Seconds. Filmed by Dan Wolfe & Eric Noren. Produced by Juice Design."

Adidas: Frisco Stand Up

"The Adidas skateboarding team in San Francisco."

Adidas Welcomes Pete Eldridge

"Adidas Skateboarding welcomes Pete Eldridge to the team."

Busenitz Adidas Pro Model

"Check out Dennis Busenitz's new pro model shoe and get behind the creative process with the adidas skate shoe designer, Danny Kinley. Then see the shoe in its natural habitat… on the streets of San Francisco with Dennis DESTROYING everything in his path."

Adidas ‘Diagonal’ Online Now

"Adidas have just completely re-launched their skateboarding website, which now features a ton of new stuff including new rider profiles, new video content and the recent predominantly European team video "Diagonal" available to watch/download, in full!"

New Busenitz Part

"Dennis Busenitz's NEW part from Adidas. Amazing as always."

Lem Villemin in Diagonal

"Check out Lem Villemin's recent part from the Adidas European Team Video ‘Diagonal’."

The Gonz Interview'd

"An interview with Mark Gonzales by Adidas, 'If your not afraid to be laughed, at you can do so many things' quoted by the Gonz."

Why Busenitz Skates

"Dennis Busenitz explains why he skates."

Adidas In China

"Adidas Skateboarding team goes to China. Featuring Lem Villemin, Tim O' Connor, Dave Bachinsky and more."

Adidas In Mexico

"The Adidas Skateboarding team in Mexico City. Featuring Tim O'Connor, Benny Fairfax, Lem Villemin, Vince Del Valle, Dave Bachinsky, Dennis Busenitz, Nestor Judkins and Mark Gonzales."

Adidas In Japan

"Adidas Skateboarding goes to Japan. Featuring: Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Dave Bachinsky, Benny Fairfax, Nestor Judkins, Lem Villemin and Vince Del Valle."

Note: This clip has NO audio! If you wish to watch the video with Audio, head over HERE! Enjoi!