Skate & Create 2010: Adidas

Adidas: Light, Shape, Color
Directed by Matt Irving

I’d wanted to do Skate & Create after seeing the first one. I had ideas for some unique shots and different angles. We didn’t want to follow a strict narrative. We wanted it to be more abstract—less of a plot and more about finding new ways to show skating. But, it still had to feel cohesive throughout the film. We really wanted our team to be involved in the creative process. One of the first things we did once we got in the warehouse was build Tech Deck-sized models of the obstacles so that the team riders could move stuff around easily and not be stifled by lugging around the real obstacles. Creatively, it’s natural to dive in headstrong, focus on your ideas, pull back and then learn from that experience. By the time you finish, you’re exhausted and over it. But you’re always your own worst critic. From the viewers’ point of view, it might look easy to do S&C, but once you’ve gone through it—worked through all the kinks—you know it’s gnarly.