+ WBW Feature
markcheong
 Artist: Mark Cheong
 Contact: cjw.mark@gmail.com
Title: Surfs Up
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Monday, August 23, 2010

Skate and Create 2010 : Lakai (Winner)


Lakairomania

Directed by Ty Evans


About a year ago, I was talking to my friend Tim in the band Ima Robot. He asked me to do a music video for their new song. I had just filmed Neckface throw a Molotov cocktail against a wall at night and loved how it looked. I transferred that idea to skaters skating burning spots from Molotov cocktails, but it was hard to pull off at real spots. But, unfortunately, Ima Robot just went independent, so they couldn’t fund it. Six months later, Rick Howard’s at my house, and we’re talking about Lakai’s yearly budget, and he mentioned that Lakai might do S&C. I showed him my idea for the music video and he was like, “Let’s do it.” I’ve said it before, but there was so much bullshit with making Fully Flared, so it was cool to have everyone psyched and not stressing about their part. It felt how the intro to FF should have felt. So it had a redeeming quality to it. In the end, Lakai used Ima Robot’s song for free, and they got a music video out of it. Funny how things come full circle.




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